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Generative AI Uses: Marketing and Customer Care Lead The Pack

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AI -Vo
August 28, 2023

In the rapidly evolving world of generative AI, marketing and customer care are emerging as the frontrunners. A staggering 28% of businesses are placing generative AI on their board's radar, with a keen focus on marketing, sales, and service operations. The McKinsey Global Survey reveals that these sectors are not just dabbling in AI but are making it a core part of their strategy.

The power of AI is being harnessed to craft initial drafts, personalize marketing strategies, and even summarize intricate documents. But it's not just about the tech; it's about the total user experience. A significant emphasis is being placed on enhancing customer experience and retention, even more than revenue growth or cost optimization.

Read the full article:

Who Made the Top Generative AI Use Case List?

Marketing and customer care are at the top of the generative AI use case list. But what exactly are the intended outcomes?

www.cmswire.com/digital-experience/marketing-customer-care-top-list-of-generative-ai-use-cases